According to various Parker documents, both public and internal, marketing of this new line of writing instruments began on October 17, 1964. Teaser ads were employed that announced the new line without any pictures whatsoever. Simultaneous to those ad placements, the Parker publicity machinery began -- descriptions and photographs were leaked and picked up by hundreds of magazine editors that published the information.
A full-scale ad campaign was then launched in Newsweek, New Yorker, Holiday, and National Geographic magazines. The ads suggested readers "Give the Parker 75 ... in solid sterling silver."
Parker states that ...
"The Parker 75 is subjected to 792 separate inspections during its production. Before it leaves the Parker factory, each pen must pass a final. An inspector examines it, writes with it and signs a certificate attesting to the pen's quality and writing performance, insuring its status as the new standard of excellence among writing instruments."
To ramp up to anticipated demand, Parker began production of the sterling crosshatch grid 75 in the middle of March 1964. Company documents show that the production rate at Arrow Park was 159 units daily. As the launch date approached, the production rate was increased to approximately 1,000 units per day. This rate is quite impressive considering that Parker claims each 75 undergoes 792 inspections, and when completed, an inspector signs a certificate of quality, a unique practice in the industry.