After some extensive research into back issues of magazines, I have found several featuring one or more Parker 75 writing instrument. These records have proven very useful in identifying the names of various patterns and the suggested retail prices of Parker 75 models through the years.
To view the available ads, simply click the available links on the issue date. For greater detail, click on the image that appears and a bigger, higher resolution version will appear. But be patient as the high-res image is about 175K in size, almost triple the low-res image that initially appears.
By the 1990s, Parker had shifted its campaigns to the exclusion of the 75 family. In fact by 1992, all ad budget was spent on everything else except the 75 -- the Duofold and Insignia. Parker's efforts segmented the writing instrument market into four price segments:
$100 and up
$10 - $100
$3 - $10
Under $3
The Duofold and Insignia occupied the top 2 segments; the 75 did not belong anywhere in this structure. Thus the omission from advertising was a clear sign that the 75 would see its end shortly.
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Issue Date |
Ad Title |
Featured Model(s) |
|
11/64, |
Give the new Parker 75 . . . in solid sterling silver. Wonderful new way to say you care. |
Earliest sterling silver 75 Cisele flat-top with reference 0 and metal threads. |
|
05/65, |
The Gift |
Earliest sterling silver 75 Cisele flat-top with reference 0 and metal threads. |
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06/65, |
The Gift. |
Earliest sterling silver 75 Cisele flat-top with reference 0 and metal threads. |
|
Why the new Parker 75 inspires the kind of testimonial we could frame. |
Earliest sterling silver 75 Cisele flat-top with reference 0 and metal threads. | |
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Think twice about giving the Parker 75 to just anyone. |
Earliest sterling silver 75 Cisele flat-top with reference 0 and metal threads. | |
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No hand is quite like the next one. |
Earliest sterling silver 75 Cisele flat-top with reference 0 and plastic threads. | |
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06/70 |
$12 an ounce. |
Sterling silver Cisele BP, button actuated, called the Classic BP. |
|
09/70, |
Parker makes a case for its point. |
Sterling silver 75 Cisele flat-top with 0 ref and plastic threads. |
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07/71 |
The gift that costs $12 an ounce. |
Sterling silver Cisele Classic BP. |
|
10/71 |
Give it to someone who's economy minded. |
Sterling silver Cisele Classic BP. |
|
Good things for Christmas from Parker. |
22K GP Classic BP, 14K GF grid soft-tip 75, and 75 sterling Cisele no 0 ref | |
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It's almost a collector's item. |
Vermeil Cisele FP without reference 0. | |
|
Five gifted ways to say happy holidays. |
Felt-tip titanium, sterling silver Cisele FP with no 0 ref visible, 22K GP Classic BP. | |
|
First soft-tip pen designed for giving. |
Parker 75 Cisele with larger arrowhead, a likely indication of a dish top. | |
|
First family of gift soft tips. |
Soft-tip 75s in many finishes including Flighter, 14K GF Insignia, sterling silver and vermeil Cisele. | |
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One of life's few certain investments. |
Sterling silver Classic BP. | |
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No part of this $2800 watch is made more precisely than the point of a Parker 75 Classic ball pen. |
Sterling silver Cisele Classic BP. | |
|
12/74 |
First family of gift soft tips. |
Soft-tip 75s in many finishes including Flighter, 14K GF, sterling silver and vermeil Cisele. |
|
Give an authentic piece of American History |
Bicentennial 75 felt tip. | |
|
Smart people have always held gold. |
Keepsake Presidential BP in solid 14K gold | |
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12/76 |
Every collector's item was young once. |
Keepsake Presidential BP in solid 14K gold |
|
05/77 |
How many lifetime investments cost as little
as $13.50? |
22k GP Classic BP and sterling silver Cisele BP (cap-actuated). |
|
11/77 |
There are pens. Then there is Parker. |
22k GP Classic BP and sterling silver Cisele BP (cap-actuated). |
|
12/77 |
Give your hand a promotion. |
22k GP Classic BP and sterling silver Cisele BP (cap-actuated). |
|
05/78 |
The mark of distinction. |
BP in 22K GP with interleaving 5 lines grouped together and blank gap. |
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5/79, |
The mark of distinction. |
BP in 22K GP with interleaving 5 lines grouped together and blank gap. |
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05/80 |
To your good taste. |
BP in 22K GP with interleaving 5 lines grouped together and blank gap. |
|
11/80 |
First class. |
Brushed stainless steel Flighter Classic BP. |
|
Issue Date |
Ad Title |
Featured Model(s) |
|
1976? |
Hold American History in your hand. |
Bicentennial 75 soft tip pen. |
|
Issue Date |
Ad Title |
Featured Model(s) |
|
From sunken Spanish treasure, a collector's edition of the Parker 75. It costs $75. |
Spanish Treasure Fleet fountain pen. | |
|
The rarest gift of all is one that improves with age |
Sterling grid 75 soft tip pen | |
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The Parker 75 ball pen adds prestige. |
Sterling grid 75 ball pen |
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Issue Date |
Country |
Ad Title |
Featured Model(s) |
|
USA |
Texas oil man cartoon. |
Pre-announcement of the sterling silver grid FP. | |
|
USA |
His library contains 500 feet of books. |
Sterling silver crosshatch grid FP | |
|
France |
To show you the Parker 75 should be enough for us ... we would like, however, to tell you more! (France) |
Sterling silver crosshatch grid FP and BP | |
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France |
To be a Parker owner (France) |
Goldplated models: Diamant BP, Grain d'Orge FP, Godron FP, Classic smooth BP, Flammé FP and BP. | |
|
South Africa |
A better way to say "Happy day, Dad!" |
Sterling grid FP, BP, and MP with dished tassies. | |
|
South Africa |
It's a clever Father Christmas who knows how to take a hint |
Sterling silver grid and GP Godron FPs, the latter also known as Place Vendome. | |
|
USA |
Give an 18th Century American Classic |
Bicentennial 75 soft tip pen. | |
|
USA |
The World's Most Counterfeited Pen |
Sterling grid 75 ball pen | |
|
Australia |
How to recognise the three great new writers of today: Parker refillable nylon nib pens |
Felt-tip sterling silver grid pen | |
|
Australia |
This year, give bows and arrows to the ones you love |
Sterling silver grid FP | |
|
Denmark |
It's so simple and elegant to change the ink cartridge in a Parker fountain pen |
Sterling silver grid FP | |
|
Denmark |
The new Parker fiber technology is a radically different way of putting ink on paper |
Sterling silver grid felt-tip | |
|
France |
How nice she is! Provided it's a Parker |
Flighter FP and BP set | |
|
France |
How nice they are! Provided it's a Parker |
Laque FP and BP set | |
|
Holland |
Our world only knows of certain precious metals . Of these, one Parker pen has four: platinum, gold, silver, and ruthenium. |
Sterling silver grid FP | |
|
South Africa |
Forget-me-knot |
Sterling silver grid FP | |
|
South Africa |
The R500 Parker |
Solid 18K gold Acacia or bark pattern | |
|
South Africa |
A personal handwriting analysis for you |
Solid 18K gold Acacia or bark pattern | |
|
USA |
Parker Regency 75 FP and BP |
Parker Regency 75 FP and BP, also known as the Rainbow. | |
|
Brazil |
Objects you would be proud to have |
Parker 75 sterling grid FP and BP |
|
Issue Date |
Comments |
Featured Model(s) |
|
United Stationers Supply Company catalog |
Sterling grid, Insignia, and Flighter | |
|
Signature of Excellence, a tabletop display commemorating Parker's centennial |
Lucky Curve, Duofold, 51, 75, Premier, and modern Duofold released in 1988. | |
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1993 catalog from Parker Germany |
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Table-top display showing various laque models. |
Quartz red laque 75 FP and BP, and lapis lazuli 75 FP. | |
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Treasure Gold model which appears was never marketed. |
Treasure Gold FP and BP. |